Content Editor / Deputy Editor-in-Chief
My career began at China’s largest photography equipment vertical media outlet, where I started as an editor and rose to Deputy Editor-in-Chief.
Original Content
I produced professional reviews and industry news across cameras, smartphones, storage, drones, and more. Over three years, I grew from translating overseas coverage into writing in-depth original reviews, and helped drive the publication’s evolution from a traditional forum to a multi-format new media presence — written reviews, video reviews, live-streamed exhibition coverage — constantly pushing the boundaries of how content could be expressed.
Industry Partnerships
I cultivated and expanded relationships with camera manufacturers and brokered collaborations with photography resources and cultural institutions. Clients included Fujifilm, Panasonic, Samsung, Huawei, Epson, Adobe, and SanDisk — spanning imaging and tech brands. Partnerships took many forms: product launch exclusives, branded event coverage, co-developed content campaigns.
Exhibition Live Streaming
I secured partnerships with Weibo, Three Shadows Photography Art Centre, and the Ullens Center for Contemporary Art (UCCA) to make celebrity exhibition live streaming a regular format. Live streams of exhibitions by Bibi Zhou, Edison Chen, and others accumulated over 2 million unique views — pioneering a model that bridged professional photography content with mass-audience distribution, a first among traditional photography media at the time.
This chapter instilled two convictions that I still carry: great content balances depth with readability — a camera review that only engineers can follow fails at the fundamental job of media; and commercial interests and editorial integrity are not adversaries — when you truly understand an industry’s ecosystem, you find sustainable equilibrium between user value and business outcomes.
Responsibilities
- Authored professional photography equipment reviews and industry news coverage
- Built and managed commercial partnerships with camera manufacturers
Achievements
- Led the publication's transition from traditional forum to new media formats, expanding content types and reach
- Served imaging and tech clients including Fujifilm, Panasonic, Samsung, Huawei, Epson, Adobe, and SanDisk
- Established partnerships with Weibo, Three Shadows Photography Art Centre, and UCCA; celebrity exhibition live streams surpassed 2M total UV
